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cheerbleederz Drop Self-Isolation Video For New Single ‘sometimes i cry at work’

1st May 2020

London indie punk trio cheerbleederz are pleased to reveal a video for their new single ‘sometimes i cry at work’ released 30th April 2020—the track is the latest to be taken from their second EP lobotany, which is out now on Alcopop! Records.

Both a fan and band favourite, ‘sometimes i cry at work’ was a surprise sleeper hit from the new EP on streaming platforms. Landing cheerbleederz a cover shot on Spotify’s Hot New Bands playlist and a spot on The Rock List, plus key radio support from John Kennedy (Radio X) and Tom Robinson (BBC 6music), the new record clearly resonated on an even broader scale with listeners.

The track is accompanied by a super-fun, emotional rollercoaster of a video, which was filmed and directed by the band in self-isolation, and was edited by drummer Phoebe Cross and long-time collaborator Rich Mandell.

Commenting on the new single, the band say: “‘sometimes i cry at work’ focuses on someone who is at war with themselves and has extreme fluctuations of confidence. It’s the internal conversation to try and find the truth of what you really want and how sometimes that truth can be really hard to find. It speaks to a feeling of inadequacy and imposter syndrome that can plague you and prevent you from achieving what you want to achieve. When we play it, we really channel that frustration and defiance in Sophie’s lyrics—it’s an empowering song for us!”

On the challenge of creating the visuals under the current circumstances, Cross explains: “We originally planned to have someone film a video featuring us all, but then lockdown happened, so we took things into our own hands and filmed one from isolation. It’s such a weird time right now so it was fun to have some distraction and get a little creative and silly—now more than ever it’s nice to stay connected with people and continue getting some fresh content out that we enjoyed making.” 

“It all came together pretty quickly; we all shot our parts in nice lighting (thanks sun!) and me and Rich edited it. It was therapeutic smearing ourselves in mascara and eyeliner and having a good fake cry!”

Guitarist and vocalist Kathryn Woods adds: “It was a really cool way to come together as a band and keep creating things while being on lockdown. People often don’t realise how close bands are to each other. We really feel like we’re losing out on our friendship (getting together for meals together in the evening, going for walks around the city) as well as more typical band stuff (gigs, practices, recordings). With that in mind, this video was a great way to jam together virtually again, hopefully we’ll be able to reunite in the real world soon ❤️.”

cheerbleederz also recently released a special charity cover of Now, Now track ‘Dead Oaks’ with all proceeds going to The Trussell Trust food bank charity. The track is available to download via their bandcamp page here: https://cheerbleederz.bandcamp.com/track/dead-oaks

lobotany is out now on Alcopop! Records