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itoldyouiwouldeatyou Reveal New Video Ahead of Queen Zee Tour Dates

11th February 2019

Fast-rising UK indie-punk/emo collective itoldyouiwouldeatyou have today revealed the video for their new single ‘Almost Zero’ which is released on 22nd February 2019—another incisive slab of insightful political commentary threaded through their now-trademark blend of boundary-pushing indie-punk and experimental emo.

Alongside the single release, the band will be touring throughout February supporting Liverpool punks Queen Zee on their near-sold-out debut headline tour.

“Of all the songs from the album this one is probably the most in keeping with the name ‘Oh Dearism’—” says vocalist Joey Ashworth of the track, “—in that it talks about the influence of the state on the subconsciousness of the people and how that is rarely a good thing. It’s about the effect that having your personality traded and sold back to you has on a person’s self-worth, however subtle.”

The single is partly inspired by a short story written by senior Putin advisor Vladislav Surkov, the name of which roughly translates to ‘An Empty (or ‘cloudless’) Sky’. Surkov often perversely writes work that criticises the political administration in which he plays a key part. In that way, ‘A Cloudless Sky’ is almost taunting his own victims, in that it’s about a populace so brow-beaten and desensitised by war that over generations they have lost their vocabulary for things like colours.

“Everything is either war or not war, for them,” continues Ashworth, expanding on the idea. “I think most of us could see how that relates not only to the people of Russia (and perhaps more starkly, Ukraine), but more and more to the people of the West, also.”

Once again directed by ITYIWEY’s long-term collaborator, the beloved Chevy Blazer, the band’s friends in WORSTWORLDPROBLEMS travelled down to London for the shoot, hanging out for an evening spent driving around New Cross, bringing their signature blend of mad energy and adorable exuberance to the video.

“The finished product is meant to incite panic and uncertainty, using only natural light from a moving car and a refusal to use anything to stabilise the camera,” explains Blazer of the concept. ”The shapes aren’t shape-shaped; it’s tonally ambiguous. The video being shot from inside a car is a nod to our cameo from WORSTWORLDPROBLEMS, who filmed their video for ‘Romeo Must Die’ in the same way, a song that, if you ask me, was Track Of The Year 2018.”

itoldyouiwouldeatyou February 2019 UK Tour Dates w/ QUEEN ZEE:

15.02.19 – BRIGHTON – HOPE & RUIN
20.02.19 – GLASGOW – GARAGE
23.02.19 – MANCHESTER – YES
Tickets on sale now: https://www.seetickets.com/tour/queen-zee