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8th August 2016

Bury/Manchester based psych-rock quintet Ethan & The Reformation are pleased to announce the release of their debut single ‘Hollandia’ which is out now via Bohemian Sex Club on all good digital platforms.

A captivating five piece whose retro pop/rock sound pays homage to the greats of the era including The Doors, The Beatles, The Rolling Stones and The 13th Floor Elevators, in a comfortably familiar, yet refreshingly new take on psychedelia, souped-up and over-driven for the modern age.

Recently selected as the soundtrack to the new Vitabiotics ‘WellMan’ TV campaign (featuring Male Supermodel David Gandy), the single is currently sitting at #7 in the international marketing industry publication The Drum’s Shazam Advert Chart.

‘Hollandia’ was recorded at Manchester’s Vibe studios and was produced by Dean Glover and mastered by Pete Maher, whose impressive roster includes The Rolling Stones, U2, Jack White, Noel Gallagher, The Killers, Beady Eye, Paul Weller and many more.

Formed in September 2015 by frontman and rhythm guitarist Ethan Davies, the song writer struck up a friendship with lead guitarist Mick Mac in July 2013, whilst both performing at Wonderwall Festival in Flensburg, Germany on a bill that was topped by Jefferson Airplane. Two years passed before another chance meeting between the pair at Liverpool International Festival of Psychedelia.

A week or so later at Mick’s home, they began to develop songs written by Davies, where it quickly became apparent to them that this was something they had to pursue. After a handful of meetings, they had demoed four tracks with which they approached bassist James Cordeiro and drummer Thomas Oliver Gorton.

Davies had known both from around Manchester and was immediately struck by their unity as a rhythm section, moving quickly to recruit the pair. The line-up was completed with the addition of Jack Wakeman on keys.

Ethan & The Reformation will be revealing further new music and live dates over the coming months.

‘Hollandia’ is available now from all good digital stores including iTunes, Google Play + Tidal.