Wall of Sound PR

The team behind London-based label and party, Boudica, has announced the launch of its first music conference. Exploring the darker, hedonistic side of electronic music, and run exclusively by womxn and non-binary people, the label has revealed that the inaugural conference will be a day of online educational panels and live-streamed DJ sets from the stunning surroundings of The Freemasons Hall in London.

Supported by Arts Council England, The Featured Artist Coalition, The Musicians Union, The Association of Independent Musicians, Mixcloud, PRS Keychange and London Sound Academy, the first Boudica event takes place on Sunday 15th November 2020.

Tickets to watch the event are free and available from: https://link.dice.fm/q5r2ksxK29

“The main focus of the project is to inspire more womxn and non-binary people to become involved in the music industry; we believe that visibility is key,” says organiser Samantha Togni. “The conversations will explore the disparity of gender throughout the music industry and how crucial having role models is for young people’s confidence. We will discuss how COVID has affected the overall wellbeing of people working in the music industry and how musicians, especially the ones belonging to minorities, can face unique challenges that leave them particularly vulnerable.”

The panels of music industry experts will feature representatives from The Musicians Union, MusicaTherapy, Music Support, Capital, Freeman PR, The Prizm Network, Stereo Sanctity, Warner Records, BMG UK, Keychange, He.She.They, The Go 2 Agency, AWAL, Mother Superior, London Sound Academy, October Collective, Soundway Records, and Inferno.

Other topics covered will include PR, social media strategy, and the importance of an artist’s online presence, how traditional promotional methods are being disrupted, and ways to move forward after this radical year. Panelists will also discuss how communities have adapted to the lockdown, how plans have shifted during 2020 and what people have done to reinvent themselves and their approach. 

The panels will be followed by 4 DJ sets live streamed from The Grand Temple, featuring performances from Samantha Togni, Proteus, Tasha and Object Blue.

The event has so far received coverage from Hypebeast, Resident Advisor, KaltBlut, Rinse France, DJ Mag, DJ Mag Italy, and Mixmag.

Boudica will be livestreamed for free on 15th November 2020