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Small Pond Launch 2021 ‘Emerging’ Artist Development Project

27th November 2020

Brighton-based multi-disciplinary music company Small Pond are excited to announce that their ‘EMERGING’ artist development project returns for 2021. 

The application process is now open at: https://www.emerging.smallpondrec.co.uk

The closing date for applications is 12pm on 23rd November 2020.

Building on the success of last year’s project, Emerging will once again give eight talented young acts (aged 16-25) from Brighton and the South of England the opportunity to rehearse, record, and release their music via Small Pond’s professional studio, label and PR set-up.

Reflecting the eclectic and exciting range of genres that Small Pond love working with, all styles of music will be considered for this project—from electronic pop to alt-rock to experimental prog and everything in between—so musicians should definitely not be discouraged if their music is weird and wonderful. The team can’t wait to hear this year’s applications and begin the process of unearthing, spotlighting, and nurturing some new gems from the future of the thriving UK music scene.

Small Pond label manager and EMERGING project leader Liam McMillan says: “I’m really over the moon that we can work with a new group of talented young artists on our ‘Emerging’ project this year. We have been working really hard behind the scenes at Small Pond to create a host of new projects that support our local scene and beyond. It’s been an extremely challenging year, but delivering a project of this nature will undoubtedly have an immediate positive impact on our creative community.”

The scheme, which has been awarded funding from Arts Council England, focuses on giving promising artists the opportunity to experience all stages in the production and promotion of a record. The process will culminate in the pressing and distribution of a compilation album on 12-inch vinyl and digital platforms in a spring 2021 release. The record will feature a track from each of the acts selected.

Along with a tailor-made marketing and PR campaign for the release, musicians will receive support and industry guidance in the form of workshops, pre-production meetings and mentoring throughout the process. Each act will also receive an allocation of the finished vinyl to sell as merchandise, getting them on the way to earning a tangible income from their music.

The project was launched in 2020 with the resulting 8 track compilation Small Pond Presents: Emerging featuring singles from MY-HI, CLT DRP, PLACID, El Moono, KING BEE, San Dingo, BADLAWS, and The Subtracks, with CLT DRP going on to sign a full album deal with Small Pond for the release of their debut full-length record Without The Eyes earlier this year.